About Us.

Our Purpose.

We help organizations close the gap between user experience and user expectation in self-service environments. We build simple but powerful service and support products that organizations can use to help built consumer trust and confidence.

Our flagship product—ZippyAssist™—is the result of these efforts so far.

Our People.

We help organizations close the gap between user experience and user expectation in self-service environments. We build simple but powerful service and support products that organizations can use to help built consumer trust and confidence.

Our flagship product—ZippyAssist™—is the result of these efforts so far.

Neil Swindale
Neil Swindale

President / Co-founder

President / Co-founder

A 20+ year veteran of the Vending and Refreshment Services industry with deep knowledge and relationships throughout. Neil held regional sales roles in Pepsi Frito Lay and Nestle Waters before founding Vendcentral—the premier marketing services agency to the industry with annual recurring revenues over $1 million.


Greg Elisara
Greg Elisara

CEO / Co-founder

CEO / Co-founder

Greg founded 6L Inc alongside Neil after 7 years in Fintech and successful roles in advertising and eCommerce prior to that. He joined his last company as employee #12 before going on to hold several senior roles in product design, marketing, brand and communications, culminating in a successful IPO on the Australian stock exchange (ASX) in 2020.

Josh Baumann
Josh Baumann

VP Engineering

VP Engineering

With 3 previous startups under his belt (now 6L Inc being his 4th) Josh brings to the company enormous experience building reliable and scalable systems using teams big and small, from a sole developer commiting the first lines of code to a company going public. Josh’s broad experience covers full stack software development with his most recent roles being in consumer finance.

Zack Swindale
Zack Swindale

Operations Lead

Operations Lead

Zack's experience in technology and operations provides a powerful combination in his role as Operations Lead. In previous roles as Cloud Operations Specialist, to support and operations at SoutWest Airlines, Zack's ability to understand issues and develop solutions make him an integral part of the ZippyAssist team.

Zack was recognized Automatic Merchandiser's 40 Under 40 Award winners 2023 – an award that recognizes outstanding individuals who demonstrate leadership and a commitment to advancing convenience services for vending, micro markets and office coffee service.

Rylie Gill
Rylie Gill

Sales and Customer Success Manager

Sales and Customer Success Manager

Rylie, a North Carolina native and 2023 graduate of UNC Wilmington, is the newest addition to the Zippy Assist team. As a driven and passionate sales professional, she is dedicated to understanding each customer’s unique needs, building meaningful connections, and delivering customized solutions.

Anant Agrawal
Anant Agrawal

Advisor

Advisor

Anant spent 14 years as Co-Founder and President of Cantaloupe Systems, a SaaS, IoT, and Digital Payments company focused on the unattended retail and logistics industry. He then sold it to Cantaloupe, Inc (formerly USAT) where he then served for 4 years as EVP Corp Development and CRO for the publicly traded company on Nasdaq. Cantaloupe brought real-time information, data-based decision-making, and digital payment acceptance to a guesswork and cash only based industry, transforming the $50B global unattended retail market as covered by Forbes Magazine, New York Times, and Bloomberg.

Anant is an active member of the Young Presidents Organization—the largest worldwide leadership community of chief executives.

6L Inc: what's with the name?

By Greg Elisara. Co-founder / CEO.

Although 6L Inc. was founded in September 2021, the company’s origins, like those of the Apple Mac®—and Wham!—go back to the early 80s.

Neil and I both attended the same New Zealand high school in the early 80s, and became friends over a shared love of basketball and surfing.

School was an all boys institution—a multicultural melting pot of over 1,500 students, where an appreciation of math and science for most boys sat a few rungs below rugby matches, rugby practice, and fights. There were other traditional sports—cricket, tennis, bullrush (a kiwi thing: essentially fighting made into a game)—but none of that held much interest for Neil and I. Instead, we were both drawn to a distinctively American sport—and we weren’t alone. While basketball drew mostly confused looks at school, it became the gravitational center for a small group of skinny kids, and a grisly retired national basketball coach who lived nearby. That team would go on to become national champs, and the best basketball team in history (of high schools, in New Zealand, in 1983).

Class photo Kelston Boys High School 6L 1984
Class photo Kelston Boys High School 6L 1984

That same year, New Order’s Blue Monday sat at the top of the NZ music charts (sorry, Wham!) and Neil and I started every school day the same way: sat together at the very front of the classroom roasting—and being roasted by—our home room teacher.

Our home room that championship year was called 6L.

Photo of the Kelston Boys High School Senior Basketball Team from 1984
Photo of the Kelston Boys High School Senior Basketball Team from 1984

Neil and I spent many years thinking about this company before forming it. And when it came time to give it a name we wanted something that reflected our friendship and near 40 year journey. But more than that—it needed to be something about what you could achieve with a great team, vision, commitment, respect, and self-belief that you’ll pull it off.

Also, wham.com wasn’t available.

Recent Blog Posts.

Industry Vet Embraces Future with ZippyAssist: After 40 years building customer service excellence, One Source Refreshment's Bob Betz initially resisted ZippyAssist but became a vocal advocate after seeing real-time results, instant refund processing, and enhanced service delivery capabilities.

How Pyramid Transformed with ZippyAssist:** 23-year-old operations manager Abby revolutionized PyramidFoodservice's customer service using ZippyAssist automation. The Memphis-based family business transformed from constant phone calls to streamlined service requests, improving efficiency and accountability across 500+ machines.

Navigating Customer Service Challenges in High Schools: High school vending presents unique challenges from student behavior to administrator burden. ZippyAssist solves these problems through QR code reporting, structured information collection, and online refund processing that bypasses school staff involvement.

How ZippyAssist is Transforming Vending Operations: Five operators across the country share how ZippyAssist replaced operational chaos with seamless automation, actionable insights, and better customer experiences. Stories reveal doubled business growth, restored customer confidence, and modernized service delivery.

Blue Sky Supply, an Oklahoma-based vending service, adapts to evolving unattended retail by integrating ZippyAssist. Their GM, Matt Bingham, shares how this fuels growth and improves customer relations.

ZippyAssist Announces Strategic Integration with Gimme VMS:** ZippyAssist expands VMS platform compatibility with new Gimme integration, enabling seamless data exchange and automated service request management. The partnership addresses critical unattended retail challenges through improved accuracy and reduced equipment downtime.

Smart Support Just Got Smarter:** ZippyAssist introduces new features enhancing customer communication, operational efficiency, and workflow insights. Updates include in-app notices, equipment groups, voice message improvements, priority customer management, and smart notification retry systems for reliable communication.

ZippyAssist - The New Customer Service:** Three young operations managers challenge traditional customer service by embracing ZippyAssist technology. The platform transforms phone-heavy processes into streamlined text communications, providing data insights and improving both customer experience and operational efficiency.

Expressions Chooses ZippyAssist: Expressions Greeting Card Kiosk Company partners with ZippyAssist for their national rollout of self-printable customized card kiosks, integrating text-based customer care into high-traffic venues like malls, hospitals, and airports.

Recent Blog Posts.

Industry Vet Embraces Future with ZippyAssist: After 40 years building customer service excellence, One Source Refreshment's Bob Betz initially resisted ZippyAssist but became a vocal advocate after seeing real-time results, instant refund processing, and enhanced service delivery capabilities.

How Pyramid Transformed with ZippyAssist:** 23-year-old operations manager Abby revolutionized PyramidFoodservice's customer service using ZippyAssist automation. The Memphis-based family business transformed from constant phone calls to streamlined service requests, improving efficiency and accountability across 500+ machines.

Navigating Customer Service Challenges in High Schools: High school vending presents unique challenges from student behavior to administrator burden. ZippyAssist solves these problems through QR code reporting, structured information collection, and online refund processing that bypasses school staff involvement.

How ZippyAssist is Transforming Vending Operations: Five operators across the country share how ZippyAssist replaced operational chaos with seamless automation, actionable insights, and better customer experiences. Stories reveal doubled business growth, restored customer confidence, and modernized service delivery.

Blue Sky Supply, an Oklahoma-based vending service, adapts to evolving unattended retail by integrating ZippyAssist. Their GM, Matt Bingham, shares how this fuels growth and improves customer relations.

ZippyAssist Announces Strategic Integration with Gimme VMS:** ZippyAssist expands VMS platform compatibility with new Gimme integration, enabling seamless data exchange and automated service request management. The partnership addresses critical unattended retail challenges through improved accuracy and reduced equipment downtime.

Smart Support Just Got Smarter:** ZippyAssist introduces new features enhancing customer communication, operational efficiency, and workflow insights. Updates include in-app notices, equipment groups, voice message improvements, priority customer management, and smart notification retry systems for reliable communication.

ZippyAssist - The New Customer Service:** Three young operations managers challenge traditional customer service by embracing ZippyAssist technology. The platform transforms phone-heavy processes into streamlined text communications, providing data insights and improving both customer experience and operational efficiency.

Expressions Chooses ZippyAssist: Expressions Greeting Card Kiosk Company partners with ZippyAssist for their national rollout of self-printable customized card kiosks, integrating text-based customer care into high-traffic venues like malls, hospitals, and airports.

Recent Blog Posts.

Industry Vet Embraces Future with ZippyAssist: After 40 years building customer service excellence, One Source Refreshment's Bob Betz initially resisted ZippyAssist but became a vocal advocate after seeing real-time results, instant refund processing, and enhanced service delivery capabilities.

How Pyramid Transformed with ZippyAssist:** 23-year-old operations manager Abby revolutionized PyramidFoodservice's customer service using ZippyAssist automation. The Memphis-based family business transformed from constant phone calls to streamlined service requests, improving efficiency and accountability across 500+ machines.

Navigating Customer Service Challenges in High Schools: High school vending presents unique challenges from student behavior to administrator burden. ZippyAssist solves these problems through QR code reporting, structured information collection, and online refund processing that bypasses school staff involvement.

How ZippyAssist is Transforming Vending Operations: Five operators across the country share how ZippyAssist replaced operational chaos with seamless automation, actionable insights, and better customer experiences. Stories reveal doubled business growth, restored customer confidence, and modernized service delivery.

Blue Sky Supply, an Oklahoma-based vending service, adapts to evolving unattended retail by integrating ZippyAssist. Their GM, Matt Bingham, shares how this fuels growth and improves customer relations.

ZippyAssist Announces Strategic Integration with Gimme VMS:** ZippyAssist expands VMS platform compatibility with new Gimme integration, enabling seamless data exchange and automated service request management. The partnership addresses critical unattended retail challenges through improved accuracy and reduced equipment downtime.

Smart Support Just Got Smarter:** ZippyAssist introduces new features enhancing customer communication, operational efficiency, and workflow insights. Updates include in-app notices, equipment groups, voice message improvements, priority customer management, and smart notification retry systems for reliable communication.

ZippyAssist - The New Customer Service:** Three young operations managers challenge traditional customer service by embracing ZippyAssist technology. The platform transforms phone-heavy processes into streamlined text communications, providing data insights and improving both customer experience and operational efficiency.

Expressions Chooses ZippyAssist: Expressions Greeting Card Kiosk Company partners with ZippyAssist for their national rollout of self-printable customized card kiosks, integrating text-based customer care into high-traffic venues like malls, hospitals, and airports.